With its TikTok partnership, SiriusXM is looking to capture a younger audience - on the TikTok app itself, DJ Habibeats and DJ CONST will each go live on TikTok each week while DJing on TikTok Radio. SiriusXM, parent company to Pandora, announced this music channel in May, teasing the launch with curated Pandora playlists from influencers like Bella Poarch, whose lipsync video of Millie B’s “Soph Aspin Send ” is the most liked video on TikTok. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said.
Today SiriusXM launched a TikTok Radio channel, which features TikTok creators as channel hosts. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I” weren’t already stuck in your head on loop, now they could be.
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